With the SmartMOVE project to efficient mobility planning and implementation of dynamic collective transport.
GoOpti van in the center of Ljubljana.

1GoOpti van in the center of Ljubljana.

GoOpti has started implementing the activities of the SmartMOVE project, which will bring many new and innovative solutions for sustainable mobility to the Ljubljana urban region. At the project Kick-off-meeting, which took place on 1 June 2022, project partners reviewed the set tasks and goals, followed by detailed presentations of individual activities.

In addition to the RRA LUR, the project includes the Jožef Stefan Institute, Urban Institute of Ljubljana, Association of Employers of Slovenia, GoOpti d.o.o., IPoP - Institute for Spatial Policies, Center for Energy Efficient Solutions - CER and Norwegian partner Nordland Research Institute.

In close cooperation with partners, activities in the next two years will be aimed primarily at raising awareness of the importance of sustainable mobility between employers and employees. Five mobility plans will be prepared for organizations and locations with a large number of employees and visitors. Moreover, sustainable mobility solutions will be established with dynamic collective transport, and a certificate for sustainable mobility will be developed. In addition, recommendations will be prepared for the strategic orientations of the competent bodies of the Republic of Slovenia in the field of sustainable mobility, as well as proposals for improving and upgrading the existing Integrated Transport Strategy of the Ljubljana Urban Region.

As a part of the project, GoOpti will develop and establish a new sustainable form of transportation to workplace (dynamic shared transfers) which will combine comfort, speed and flexibility. User experience will be comparable with car transfers. Passengers will be picked up at their desired locations and dropped-off in the immediate vicinity of the workplace. Pilot implementations and connections for dynamic shared transfers will be established in the BTC (Ljubljana) area, which is the largest trade center in Slovenia and does not have many direct public transport connections.


The SmartMOVE project is co-financed by Iceland, Liechtenstein and Norway funds from the EEA Financial Mechanism and the Norwegian Financial Mechanism in the amount of EUR 1,609,166.79. The purpose of the project is Climate Change Mitigation and Adaptation.

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