1. Advanced data processing and business decision making BI system
An analytical (data-driven) approach and a system that enables agile data processing are the key factors for all major processes (digital marketing, online sales, revenue management).
2. The process of conversion optimization and testing
The process of continuous conversion optimization is the only way for long-term growth in online sales. The conversion optimization process will be implemented using a proven methodology tailored to our industry (travel and transportation).
Objectives of the operation:
o Faster data processing and better business decisions-making
o Better data based revenue and price management
o Higher conversion and growth of online sales
The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund (www.eu-skladi.si).