Public funding

GoOpti successfully applied to public calls and tenders in order to obtain funding from EU and national funds aimed at supporting research and development. Below is the overview of concluded projects and projects in progress.


In the framework of the Public Invitation for co-financing market research, international forums and certificates in 2018, GoOpti acquired co-financing of the SPIRIT public agency for implementing the operation: Market research - analysis of market potential for entering the UK market.

Objectives of the operation:

  • determine the scope and the mode of entering the new market;
  • define the service competitiveness and setting up the appropriate competitive pricing policy.

The purpose of the operation is to conduct a market research to place the offer in a new market environment.

The operation ends in March 2019.

The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.



GoOpti successfully applied in the Public tender for promotion of business process improvements in 2017 and 2018, organised by the public agency SPIRIT with the operation: INTRODUCTION OF THE PROCESS OF CONVERSION AND BI PLATFORM OPTIMIZATION

1. Advanced data processing and business decision making BI system

An analytical (data-driven) approach and a system that enables agile data processing are the key factors for all major processes (digital marketing, online sales, revenue management).

2. The process of conversion optimization and testing

The process of continuous conversion optimization is the only way for long-term growth in online sales. The conversion optimization process will be implemented using a proven methodology tailored to our industry (travel and transportation).

Objectives of the operation:

  • Faster data processing and better business decisions-making
  • Better data based revenue and price management
  • Higher conversion and growth of online sales

The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.

The operation was successfully implemented and finished in August 2018.


SME (phase 2) project: “GoOpti – Profitable, Smart and Professional DRT over Long Distances”

In 2016 GoOpti won the SME (phase 2) with the project “GoOpti – Profitable, Smart and Professional DRT over Long Distances”.

The overall objective of the project was to build a fast growing, profitable, smart and scalable data-driven DRT system by achieving two specific objectives:
1) Scaling-up the existing DRT model into a regional multi-local marketplace;
2) Validating the business model by demonstrating it on a remote region thus proving our potential to grow in a time and cost-efficient manner.

The 2-year project ended on 30th June 2018 with these outcomes:

  • Developed and validated regional DRT as a basis for scalable expansion;
  • Scalable IT system with data-driven and smart transport solutions for building a profitable multilocal marketplace;
  • Established new regional hubs based on project goals and growth strategy;
  • Validated process model and growth strategy for systematically launching in new regions.


URBAN-E: Electromobility in Urban nodes in Cohesion countries

The project is composed of 9 EU partners with Petrol as a lead and GoOpti as one of the consortium partners. The project foresees the deployment of AC and DC charging infrastructure in three Core Urban Nodes which shall be fully integrated in municipal transportation strategies (in total, the deployment of 167 charging points is foreseen). At the core of the network are 21 multi-modal charging hubs that will anchor the network, around which the additional charging infrastructure will be distributed to ensure that needs of users and use cases can be met with this first network. This includes urban DC, urban AC and long-distance DC charging as well as intermodality and innovative green mobility services (e-taxi, e-car sharing, e-shuttle, e-logistics).

The role of GoOpti in this project is to pilot the green e-shuttle service between Ljubljana and Zagreb with 4 electric vehicles.

The project started in March 2017 and finishes in December 2020.